Seven the best team ready compete to realize their dreams with pocari sweat through #sweatdancecover
Jakarta, 19 December 2018 – At the XXI Plaza Plaza Senayan Jakarta Lounge, POCARI SWEAT organizes the Media Gathering event “#SweatDanceCover Competition, 7 Finalist Announcement”. This event aims to announce seven selected finalists from the #SweatDanceCover event. One of the next seven finalists will be chosen as the winner who gets the chance to become a POCARI SWEAT ad star and shoot and vacation in Japan.
The first #SweatDanceCover competition has been successfully held by POCARI SWEAT from November 1 to December 7, 2018. This success can be proven through thousands of video submissions posted to Instagram in just over a month. The activity that promotes this co-creation marketing strategy has resulted in good collaboration between brands and consumers as evidenced by the enthusiasm of the community for the activities carried out.
In the first stage of the #SweatDanceCover event, POCARI SWEAT has selected seven of the best teams from thousands of teams that have uploaded #SweatDanceCover, they will then enter the next stage. The seven teams included: The Blessha (Jakarta), Aozora (Palembang), Cheer4Sweat (Jakarta), Good Fellaz (Jogjakarta), Igeneration (Jakarta), WestJVCrew (Bandung), and 7Steps (Jakarta). Seven teams that have successfully entered have passed a rigorous judging process conducted by professional coaches such as Ufa Sofura (@ufasofura) and Reza Muhammad (@aeja_official). The seven teams had the opportunity to take part in a dance workshop which was held on December 16-18, 2018 in Sentul, Bogor. Next, they are challenged to make a new choreography. The selected choreography of the best team will get the chance to become a POCARI SWEAT ad star.
Not only challenged to make new corruption, but seven finalists also had to gather support from the community through a mechanism that had been made by POCARI SWEAT. Through https://www.pocarisweat.id/sweatdancecover/#vote all Indonesian people can participate to support their favorite team through voting and write their support in the comments column that is already available from 11 December 2018 – 13 January 2019 (before 14:00 ) Support can be done every day. Selected voters will have the opportunity to vacation in Japan along with their favorite team.
“We are very grateful to all the teams who have represented the young generation of Indonesia to dare to sweat to reach their dreams through the #SweatDanceCover Competition. We recognize that in Indonesia there are many talented young people who need a platform for them to develop. We hope that the #SweatDanceCover competition will help them achieve what they dreamed of, “concluded Ricky Suhendar as Marketing Director of PT Amerta Indah Otsuka
For more information regarding SWEAT Dance Cover Competition #SweatForYourDream, you can visit https://www.pocarisweat.id/sweatdancecover/.