POCARI SWEAT, Official Isotonic Drink SEA Games 2019
Jakarta, 18 November 2019 – POCARI SWEAT announced its involvement in Southeast Asia’s largest sports party, the 2019 SEA Games, as the Official Isotonic Drink. This proves POCARI SWEAT’s commitment as an ion and body fluid replacement drink that always supports Indonesian athletes. The participation of POCARI SWEAT as the sponsor of the 30th SEA Games is also in accordance with the corporate philosophy that will continue to innovate to create products that are beneficial to the health of people in the world.
This sporting event will be held in the Philippines from 30 November to 11 December 2019 and will be followed by 11 countries in Southeast Asia with 56 sports, 523 match numbers, and more than 10,000 participating athletes.
“We are very pleased that POCARI SWEAT can take an important part in one of the biggest and historic sports events in Southeast Asia, the 2019 SEA Games. Surely this is a manifestation of POCARI SWEAT’s commitment, not only to provide health benefits for athletes with high quality products, but also fully supports all sports activities. After supporting the Asian Games in recent years, we are proud to be participating in this year’s SEA Games,” said Ricky Suhendar as Marketing Director of PT. Amerta Indah Otsuka.
POCARI SWEAT echoes this biennial sports party through a digital campaign on social media Instagram @pocarisportid to gather support for the Indonesian National team by running at least 1 kilometer. To date, this campaign has garnered more than 2,788 runners representing the distance between Jakarta and Manila as far as 2,788 km.
POCARI SWEAT Brand Ambassador who is also an athlete of the national soccer team, Witan Sulaeman said “The performance of athletes when competing in an event as big as the SEA Games is not only determined by skill and long training, but the support of various parties greatly helped our mentality when competing. I am happy that POCARI SWEAT through its programs fully supports us athletes, while at the same time reminding people to encourage athletes who compete.”
“We thank POCARI SWEAT for their support of the Indonesian national team competing in the SEA Games. Hopefully Indonesian athletes can show their best performance and bring home many medals back home, “said Dr. Yuni Poerwanti, M.Pd ., Acting Deputy of Sports Performance Improvement and Political Expert Staff, Ministry of Youth and Sports of Republic Indonesia.
The press conference which was held at the Gelora Bung Karno Main Stadium, Senayan was closed by giving a symbolic jacket by POCARI SWEAT to representatives of athletes present: Witan Sulaeman, National Football Athlete; Emilia Nova, Hurdles National Athlete; Agus Prayogo, National Athlete of Long Distance Running; and Andakara Prastawa, National Basketball Athlete.