Otsuka Officially Launches “ION WATER”, Low Calorie Ion Drink in Indonesia

Low-calorie ion drink with a body-fluid composition to activate a healthy lifestyle

Jakarta October 25, 2018 – PT Amerta Indah Otsuka is an affiliated company of Otsuka Pharmaceutical Co., Ltd., a manufacturer of healthy and quality food and beverage products. Today is launching a new product called ION WATER, a low-calorie ion drink that is suitable for people who want to restore body fluids with a low-calorie composition.

The launch of this product is based on the support of PT. Amerta Indah Otsuka who regularly produce quality products to raise awareness of healthy lifestyles and the importance of maintaining hydration for all. This is in line with the corporate philosophy, Otsuka-people creating new products for better health worldwide. Related to that, the launch of this product supports the Healthy Movement Program from the Ministry of Health of the Republic of Indonesia in promoting better living for Indonesia

Indonesian people today tend to have an awareness to live a healthy lifestyle. This is evident from Mintel’s research that reveals that three out of four or as many as 75% of urban communities in Indonesia want to have a healthy diet. In addition, as much as 58% of Indonesian urban people also have the desire to perform more exercise.1

Meanwhile, based on data from the Health Research by the Ministry of Health of the Republic of Indonesia, in 2013 in Indonesia, the frequency of consuming sweet foods/drinks ≥1 time a day was 53.1% nationally, the number decreased if compared to 2007 that is 65.2%.2

“ION WATER low-calorie ion drink is a manifestation of our commitment in achieving our vision of becoming a brilliant company with a significant and credible contribution to society. In line with the vision, we continue to innovate in delivering products that can provide health benefits and can support the community in applying a healthier active lifestyle”, said Ricky Suhendar as Marketing Director of PT. Amerta Indah Otsuka.

Furthermore, Ricky adds ION WATER has a caloric content of 35 kcal per 250 ml or equivalent to 14 kcal per 100 ml. So, ION WATER has met the Standard for Drug and Food Supervision Agency of Indonesia as a low-calorie drink who they said the maximum number of drinks can be low in calories is 20kal per 100 ml. ION WATER with this composition is suitable for consumption for people who want to restore body fluids with a low-calorie compositions.

The ionic composition of ION WATER is similar to the composition of body fluids, such as : Sodium 23 mEg/L, Potassium 5 mEg/L, Calcium 1 mg/L, Magnesium 0.5 mg/L, Chloride 16 mEg/L, 10 mG/L Sitrat and Lactate 1 mg/L which is easily absorbed by the body and can restore body fluid optimally. In addition, ION WATER also does not contain artificial sweeteners and preservatives so it is safe to consume.

“The body contains fluid consisting of water and ion which can help body cells to regenerate. But sometimes fluids in the body often change because of various activities. It is important for us to restore the body fluid so that the body’s metabolism function is maintained” said Dr. Haekal Yassier Anshari as Health expert.

He also added that replacing body fluid is not enough only drink water because the body also needs an ionic intake to restore the lost ionic after its activity. This ion will increase the body’s metabolism, thereby strengthening the immune system and improving nerve and brain performance.

 

[1] http://www.marketing-interactive.com/study-indonesia-consumers-prioritising-healthier-lifestyle-choices/

[2] http://www.depkes.go.id/resources/download/general/Hasil%20Riskesdas%202013.pdf